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News Group International (NGI) has today announced a new global measurement powerhouse created by its acquisition of Report International and KDPaine & Partners.
With more than 500 satellite channels beamed across the Arab world, television stations face an increasingly tough battle for the attention of fickle audiences.
After the "Arab Spring" surprised the world with the power of technology to revolutionize political dissent.
"They are doing everything they can to expand in the region," says Mazen Nahawi, a media executive based in Dubai.
With its focus on the world’s emerging markets, SocialEyez™ has last week launched its operations in Latin America.
Public relations is already big business in the region, worth an estimated $1 billion.
The civil demonstrations being experienced in countries across the region has resulted in a clear increase in demand for media monitoring, Mazen Nahawi.
The Arab world's television advertising industry could be worth US$1 billion a year but the key is how to reach viewers in such a disparate market spread across five time zones.
President Mazen Nahawi of News Group International participates at the Round table for the Barcelona Declaration of Measurement Principles.

"The Dublin Summit has been another triumph for 'amec' and for the industry."

"Social media is a key driver, was game changer in Egypt primarily."
Mazen Nahawi, CEO, SocialEyez™ is interviewed by Diego Dillenberger, host of Argentine TV show.
Social Media use in the region and the services Social Eyez provide to clients worldwide.
Mazen Nahawi, the CEO of News Group, a premier integrated media monitoring company in the Middle East.
CNN Spain interviewed Mr. Mazen Nahawi to understand how social media is touching millions of lives in the Arab world.
The good things are people want to continue that march towards more freedom. They want more accountability.
i - Tech on Alhurra TV discussing the social media in the Middle East and North Africa.
Why the social web is forcing Middle East organisations to listen to their publics.
The Middle East PR Association (MEPRA), held its inaugural event in Doha serving as a foundation for the formation of a local Chapter in Qatar.
MEPRA is moving forward to expand its existence in the Middle East as it welcomed the joining of its first member from the Hashemite Kingdom of Jordan.
Mazen Nahawi, News Group president was elected president of FIBEP - the world's largest media intelligence organization, during the association's bi-annual congress that was help in Thessaloniki in Greece.
FIBEP, the world's largest media intelligence association, has released its first State of the Industry Survey.
In an important reminder that broadcast remains the pre-eminent medium of communications, FIBEP help a broadcast monitoring and measurement workshop in Brussels.
In the first of a series of workshops, FIBEP held a social media workshop in Brussels. The event was attended by more than 50 people representing a broad segment of FIBEP's membership.

"The Dublin Summit has been another triumph for 'amec' and for the industry."
The European Summit has been organised by the International Association for Measurement and Evaluation of Communication (AMEC) in Dublin from 13 - 15th June, 2012.
AMEC today announced the finalists in the 2010 AMEC Communication Effectiveness Awards.
The Global Communication Project is an international project run by 11 universities of 11 countries in 5 continents. The PR students will be in the 2nd or 3rd year of their university studies.
The following report sheds light on GlobCom Symposium for public relations, which was held at Zayed University in Abu Dhabi.
Egypt, Tunisia, Bahrain, Libya, Yemen. The list goes on as unrest spreads in the Arab world. Now, as never before social media is a part of the equation.
“It is the first systematic and objective review of media from the region, and does not include anecdotal information which has been a staple of past reports.”
This special event, featuring media analysts from the Middle East as well as prominent U.S. diplomatic figures and journalists.
Public Relations and communications professionals have agreed to promote the use of PR measurement tools.
Two of the event sponsors were winners in both the categories that were honoured at the third PR Measurement Summit that concluded yesterday in Dubai.
Discussions at the PR Measurement Summit that kicked off yesterday focused on how clients saw public relations and communications at large as a strategic asset.
The PR Measurement Summit will be concluded, organized by News Group International.
Public relations companies in the country will face a litmus test today with the start of PR Measurement Summit in Dubai.
Public affairs professionals and communicators received personal training on measurement best practice, dashboard technology.
The summit, now in its third year, attracts leading public relations and communications experts from around the world.
The effectiveness of Middle East government public relations (PR) and communications programmes will be debated.
Government public relations are not only gaining momentum in the UAE, but have also become an integral part of government communication strategies.